Case Description

Client: Habib Bank

Location: Pakistan – Karachi

Industry: Banking

Project Start: August 2019
Project Start:
January 2021


Implemented the following components under SAP Marketing;

  • Customer Data Management
  • Customer 360 view
  • Segmentation
  • Content Creation
  • Execution in following channels;
  • SMS
  • Mobile Notification
  • E-mail
  • Facebook
  • GoogleAds
  • Campaign Performance Reporting
  • Customer Journey Insight
  • Sentiment Analysis

Data collection is happening from multiple backend systems including Core Banking system, Mobile App, Google Firebase etc. Integration is built between Marketing and Cloudera (Data Lake), Firebase and execution channels via SAP PI/PO and SAP HANA SDA.